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Reel DeskGet the beta invite

For makers who promote with AI short videos

Your AI videos, scripted and posted everywhere.

Reel Desk keeps every short you make with AI next to its script, its hook and a caption for each platform, then walks it to TikTok, Reels and Shorts.

Free beta · Mac and Windows · No account

Live demo

Click around. It runs in your browser.

The real Reel Desk screens with sample videos: drag cards, fill a script, mark a post. Nothing leaves your browser.

Reel Desk board in dark mode. Open the live demoOpen the live demo ↗

Sound familiar?

Making the video is the easy part now.

final_v3_FINAL.mp4

Forty clips, no names

The AI tool spits out takes faster than you can label them. A week later nobody knows which one is the good one.

What was the hook?

The script is lost in a chat

The hook, the beats and the caption live in a ChatGPT thread you cannot find again.

Where do I upload this?

Four platforms, four upload pages

TikTok, Reels and Shorts each want their own caption, title and hashtags, and the upload page is never where you left it.

Which computer?

It is on the other machine

The video is on the Mac at home, the caption is on the Windows laptop at work.

How it works

Three steps, no manual.

  1. 1

    Drop in your videos

    Drag the clips you made with AI onto the window. Each one becomes a card with its own folder.

  2. 2

    Script it in clicks

    Pick who it is for, the hook style and the beats from chips. Or copy a ready prompt to Claude or ChatGPT and paste the answer back.

  3. 3

    Post it everywhere

    Copy the caption for each platform, open its upload page with the file ready to drag, then mark it posted.

Features

Everything a short needs, on one card.

One board for every video

Ideas, Script, Ready, Posted. Drag a card to move it. Grey chips are platforms still waiting, green ones are posted.

Design preview of the board with four columns of video cards

A script in six blocks

  • 01
    Who watchesAge, who they are, the moment they scroll past, the pain in one line.
  • 02
    HookEight hook styles (POV, Stop doing X, Before/After…) and three hooks to test.
  • 03
    Beats0–2 s hook, problem, payoff, call to action. 15 to 30 seconds.
  • 04
    Sound & visualTrend sound or voice, captions on, and the AI prompt you used, kept for next time.
  • 05
    Call to actionOne ask, plus a comment question people actually answer.
  • 06
    PostA caption, title and hashtags for each platform, ready to copy.

Hook score

Six quick checks on every card. Under four, the card gets a red dot.

  • Hook text on the first frame
  • Seven words or fewer
  • Speaks to the pain of who watches
  • Movement in the first two seconds
  • Captions on
  • No other platform’s watermark

Write it with Claude or ChatGPT

Copy prompt sends your audience and hook style to the AI you already use. Paste result fills the script, three hooks and every caption.

Design preview of the Script tab with audience chips, three hooks and beats

Post to four platforms from one tab

A caption for TikTok, YouTube Shorts, Facebook Reels and Instagram Reels. Copy, Upload opens the right page with the file ready to drag, Mark posted keeps the link.

Design preview of the Post tab with a caption, Upload and Mark posted per platform

Every computer, same desk

Mac and Windows. Your library is a Git repo you own: press Sync and the other machine sees the same cards, scripts and videos.

  • macOS 14+ and Windows 10/11
  • Git LFS for video files
  • Plain Markdown, readable without the app

Made by us

The shorts it is built for.

Real shorts we made for our own apps. Reel Desk is being built to keep exactly these in order.

Sweepy · by hand vs one click
Sweepy · Downloads, with voice
Markdown Viewer · link map

Yours, not ours

Your videos stay in your folder.

No server, no account

Everything lives in a folder you choose, synced through your own Git repo.

Never posts for you

It opens the upload page. You press Post. No social logins, ever.

Plain files

Scripts are Markdown next to the mp4. Stop using the app and nothing is locked in.

Beta

Free while it is in beta.

The full app on Mac and Windows for beta testers. Pricing comes before launch, and the waitlist hears it first.

Join the beta

Get the beta invite.

One email when Reel Desk is ready to try on your Mac or PC. No spam, unsubscribe anytime.

No spam. Unsubscribe anytime.

Follow along

Watch it being built.

FAQ

Good to know.

Can I download it yet?

Not yet. Reel Desk is in the works for Mac and Windows. Leave your email and you will get one email with the beta invite when it is ready.

Does it make the videos?

No. You keep making videos with the tools you like, such as Sora, Veo, Kling, Runway, CapCut or Remotion. Reel Desk keeps them organized with a script, a hook and captions, and gets them posted.

Does it post for me or need my passwords?

No. It opens the upload page of each platform and shows the file to drag in. You press Post yourself, and Reel Desk never asks for your social logins.

Where are my videos stored?

In a folder you choose. To use it on several computers, that folder is a Git repo you own, such as a private GitHub repo with Git LFS for the video files. There is no Reel Desk server and no account.

Which computers does it run on?

macOS 14 or later and Windows 10 or 11, from the same app.

How much will it cost?

The beta is free. Pricing will be announced before launch, and the waitlist hears it first.

Stop hunting for the upload button.

Script it. Hook it. Post it.

Get the beta invite